Marketplace Target Customers

We attach great importance to ensuring that the partners listed on the bexio Marketplace are optimally suited to our customers and their needs. Solutions that are perceived by our customer base as useful and convincing in terms of functionality and pricing achieve the best sales success.

With the following numbers, we want to provide you with the most important information to help you assess whether your solution fits our customer base and how to best match your offering.

Which types of companies are most represented at bexio?

The Workers

Specialized trades such as installers, painters, carpenters, flooring specialists, and tile setters.

The Merchants

Wholesale and retail trade for raw materials, machinery, and consumer goods, including logistics and consulting.

The Service Providers

IT and business consulting, software development, finance, human resources, and process optimization.

And especially worth mentioning is the base of fiduciaries who work with bexio! We have around 1'300 trustees from all over Switzerland who support bexio customers with their bookkeeping - looking for new opportunities to grow their business!

What languages do bexio customers speak?

The majority of our customer base uses our software in German. At the same time, it is important to us that customers from other linguistic regions of Switzerland can benefit from our software solutions. That’s why bexio is fully available in German, French, Italian, and English. Over the past few years, this has allowed us to steadily grow in other linguistic regions, with particularly strong growth in the French part of Switzerland.

Since bexio is specifically tailored to the needs of Swiss companies and their accounting and legal requirements, it is used exclusively in Switzerland. Exceptions include companies operating in Switzerland but managed from neighboring countries.

How many employees work in a company that uses bexio?

bexio’s customer base primarily consists of micro-enterprises, mainly sole proprietorships and small SMEs with 1–3 or 4–9 employees. Companies with more than 10 employees represent only a small portion of the total.

This aspect is particularly important when designing software packages and developing an appropriate pricing strategy. Additionally, it is advisable to gradually familiarize customers with the full range of features your software offers.

How do bexio customers work with our systems?

The closer an integration or solution is to the core of bexio, the greater its chances of success. Partner solutions that extend existing core modules or complement pre- and post-processes generally achieve a wider reach.
It is particularly effective to connect to heavily used modules such as the sales, invoicing, or accounting modules, as these are intensively utilized by a large portion of users. Our payroll module is also seeing increasing usage since the release of the corresponding API interface.
Solutions targeting universal business needs are easier to promote and quickly attract a broad user base compared to specialized niche products.

New partner solutions provide an excellent opportunity to meaningfully complement heavily used modules while unlocking untapped potential through innovative approaches. By offering solutions tailored specifically to the needs of our customers, work processes can be further optimized, and the value for users can be increased.

This not only leads to greater usage of both platforms (bexio & partner) but also fosters a successful, sustainable partnership with long-term growth potential for both sides.