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bexio's Editorial Team
The bexio editorial team is responsible for researching, creating, reviewing and editing the content published on bexio.com.
Authors
The authors on our bexio editorial team have many years of expertise and experience in creating high-quality content. For all published texts, the authors focus on the highest standards of quality, detailed research and added value for the reader.
![jennifer maurer author](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/jennifer-maurer-author.jpeg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=841%2F1000&w=1920&s=155e6e257253e9092ae4d3b663d9bb31 841w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/jennifer-maurer-author.jpeg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=841%2F1000&w=640&s=b38e64ee64cfe27a7e8245394c2fffbd 640w)
Jennifer Maurer
Head of Communication & Content
Jennifer Maurer has been Head of Communications & Content within the Marketing Department at bexio since 2020. She studied German and Communication Studies at the Otto-Friedrich-Universität Bamberg and at Sapienza – Università di Roma. She had her first contact with journalism at an early stage, and spent the period from her youth to completing her studies working for a variety of regional newspapers and magazines. After completing a PR traineeship, she worked primarily in project management for a subsidiary of the F.A.Z. Group, but stuck with writing, penning articles for the F.A.Z. University Gazette and Innovationsmanager magazine, among others. Recent years saw Jennifer Maurer heading the Corporate Communications department of Badische Staatsbrauerei Rothaus in the Black Forest, where she also served as the Press Spokesperson.
![johanna rupp author](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/johanna-rupp-author.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=709%2F531&w=1920&s=8892f40ba77842f7073d4faa615187b3 709w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/johanna-rupp-author.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=709%2F531&w=640&s=437d4e0d5610e063b62d6125747af31a 640w)
Johanna Rupp
Senior Marketing & Communication Manager
Johanna Rupp has been Marketing & Communication Manager at bexio since 2018 and is mainly responsible for content. In her role, she ensures the planning and implementation of new content, which is, of course, tailored to the target group. She regularly checks and optimises existing content. Blog posts, social media content, website content: whatever the form of content, she takes care of it all from design, planning and support to optimisation. After completing her master's degree in Germany, specialising in marketing, she worked for several years for an international company in Germany and Switzerland, where she was also responsible for content and communication. In addition to in-depth knowledge of CMS, quick comprehension and creativity, her analytical thinking skills help her to work through and solve new processes or problems.
Guest Authors
Our guest authors are carefully selected from various fields by the bexio editorial team according to the highest criteria. The guest authors share their knowledge and expertise with our readers. In this way, they make a valuable contribution to high-quality content.
![guest author selin lopez](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/guest-author-selin-lopez.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=1170%2F1560&w=1920&s=22a3b266df2e27f2a0e3ec394b0db1eb 1170w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/guest-author-selin-lopez.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=1170%2F1560&w=640&s=f90bcee9f53dc059822d874456626981 640w)
Selin Lopez
Lawyer (MLaw), Head of the Jurline team
Selin Lopez has been working for Protekta legal protection insurance since 2013. As a lawyer, she has been in charge of legal advice at Protekta JurLine since 2019 and is also the owner and managing director of Health Methods & Training GmbH, which she founded during the coronavirus crisis. In recent years, she has also completed the CAS Legal Tech and the CAS Social Security Law and is politically active in her local community. In addition to her various commitments, she enjoys sports, cuddling her 3 cats and cooking.
![diobe_wyss guestauthor](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/diobe_wyss-guestauthor.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=749%2F818&w=1920&s=a1cb1e899ba0e6c4d9fd6c425e3bee20 749w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/diobe_wyss-guestauthor.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=749%2F818&w=640&s=29fb06fb48b9f7df07d639d14a2342d0 640w)
Diobe Wyss
Leiter Marketing-Kommunikation eGovernment für KMU im SECO
Diobe Wyss hat einen Hintergrund als Mikroingenieur, Primarlehrer und Erwachsenenbilder. Nach diversen Auslandaufenthalten und Weiterbildungen in der Kreativbranche hat er sich seine Sporen als Werbetexter abverdient. In den Nullerjahren gründete er seine eigene Berner Kommunikationsagentur und kurz darauf eine Familie. Seit ein paar Jahren setzt er sich in der Direktion für Standortförderung des SECO für die Interessen der KMU und die Digitalisierung von Behördengängen ein. Daneben hat er ein EMBA in Marketing Management an der Universität Bern absolviert.
![daniel carotta expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/daniel-carotta-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=830%2F997&w=1920&s=96c196bff119df99b66f489425346246 830w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/daniel-carotta-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=830%2F997&w=640&s=9b9e1957f935440961140ba3612821e2 640w)
Daniel Carotta
Certified Auditor
Daniel Carotta has been working for PRÜFAG Wirtschaftsprüfung AG since 2017 and also works as a licensed audit expert. After completing his education to become a certified auditor with a Big 4 auditing firm, Daniel Carotta worked for several years as head of the auditing division, and most recently as managing director, for a medium-sized auditing and trust company. As an auditor, Daniel Carotta mainly serves national companies and Swiss subsidiaries of international companies (financial statements in accordance with the Swiss Code of Obligations (OR) and IFRS). He mainly deals with full and limited audits, including audits of foundations and NPOs and other audits. With many years of professional experience in the trust sector, he is a qualified content auditor.
![tobias angehrn expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/tobias-angehrn-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=773%2F1000&w=1920&s=50be01fce08441385060035fa0ae9a49 773w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/tobias-angehrn-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=773%2F1000&w=640&s=3040158055ceea16a74f50fe1b876406 640w)
Tobias Angehrn
Founder & CEO
Tobias Angehrn is the founder and CEO of Tresio, the Swiss online solution for liquidity planning in SMEs and startups. In the course of his previous work at banks and a fintech company, he witnessed first-hand how finance poses a challenge for many entrepreneurs. His personal mission is to give small businesses access to the tools and knowledge that are standard in large organisations, in order to make them more successful. Tresio offers Swiss entrepreneurs an online solution to proactively plan their operational finances and to be able to manage them successfully in the long term. To that end, together with his team of 10, he is pursuing the ambitious idea of the smart and fully integrated digital CFO.
![silvan widmer expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/silvan-widmer-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=806%2F873&w=1920&s=c246aae24e6459fce23a5fc57ea55619 806w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/silvan-widmer-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=806%2F873&w=640&s=224b5c5d004b33a4d22d15fa96d3771d 640w)
Silvan Widmer
Owner and Managing Director of Nordwand AG
Silvan Widmer is the owner and managing director of the communications agency Nordwand AG. From a neatly planned brand strategy to an expressive corporate design and innovative web design to classic advertising tailored to target groups and an image-shaping magazine - Nordwand creates strong brands from companies. Analog, digital, passionate, consistent and with great enthusiasm he completes orders of his customers. The trained mediamatician at Swisscom AG loves purist design and everything to do with branding, corporate design, storytelling and digital marketing. In his free time, he is very often in the nature and in the Alpstein with his camera to capture new snapshots.
![joel ben hamida expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/joel-ben-hamida-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=503%2F580&w=1920&s=3336e1ec23677432151e32b13021b064 503w)
Joël Ben Hamida
Federally Certified Sales Manager
Joël Ben Hamida, a Federally Certified Sales Manager, worked at bexio for more than 8 years as COO (Chief Commercial Officer) and Head of Trust Services. This role saw him advising trustees and their clients on future work with business software. He was most recently responsible for the bexio Academy as Head of Community & Education. Until 2014, he was Head of AbaWeb Business Development at ABACUS Research AG. As a digitalisation professional in the field of trust services, he is in demand at specialist conferences and leads workshops on the topic of digitalisation together with participants. Joël Ben Hamida, a Lecturer, also serves as a lecturer at training institutes and teaches marketing, sales, controlling and distribution. Joël Ben Hamida is very active on social media to exchange ideas as well as train and inform others.
Experts
Our experts are designated authorities in different areas of expertise and additionally check the content published by the bexio editorial team with their specialist background knowledge. They confirm that the information is correct and up to date.
![guest author selin lopez](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/guest-author-selin-lopez.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=1170%2F1560&w=1920&s=22a3b266df2e27f2a0e3ec394b0db1eb 1170w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/guest-author-selin-lopez.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=1170%2F1560&w=640&s=f90bcee9f53dc059822d874456626981 640w)
Selin Lopez
Lawyer (MLaw), Head of the Jurline team
Selin Lopez has been working for Protekta legal protection insurance since 2013. As a lawyer, she has been in charge of legal advice at Protekta JurLine since 2019 and is also the owner and managing director of Health Methods & Training GmbH, which she founded during the coronavirus crisis. In recent years, she has also completed the CAS Legal Tech and the CAS Social Security Law and is politically active in her local community. In addition to her various commitments, she enjoys sports, cuddling her 3 cats and cooking.
![mehtap uzuner prime consulting](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/mehtap-uzuner-prime-consulting.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=1199%2F1595&w=1920&s=15c3bb7ffd7d094b24c1860f2d503099 1199w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/mehtap-uzuner-prime-consulting.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=1199%2F1595&w=640&s=f02351bb767b4d711a12f63bf1a8546c 640w)
Mehtap Uzuner
Certified expert in accounting & controlling; Partner PrimeConsulting
Mehtap Uzuner is a qualified fiduciary expert with over 15 years' experience in the fiduciary sector. Her professional career began with a commercial apprenticeship in traditional SME fiduciary services. She then took on various positions in regional and international fiduciary and consulting companies. In 2019, the merger of primeAD AG and PrimeConsulting led to a radical reorientation towards digitalization and the integration of fiduciary services and marketing. Future-oriented and modern fiduciary and consulting services are the key to their success. Thanks to her many years of expertise and comprehensive know-how, Mehtap Uzuner brings significant added value to process optimization and digitalization. She always strives to offer her clients innovative and customized solutions.
![roger luessi expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/roger-luessi-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=750%2F1000&w=1920&s=f44986fb1516eac85d3b453bb473e786 750w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/roger-luessi-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=750%2F1000&w=640&s=24a2773bc5dbef43992aceee3bbe6552 640w)
Roger Lüssi
Certified trust specialist, CEO & partner, accoswiss
Roger Lüssi is a certified trust specialist and has a Master of Advanced Studies (MAS) in trust and management consulting, plus over 15 years of experience in fiduciary services. He started his career with a commercial traineeship at the well-established business KMU-Treuhand and went on to take on various roles in local and international trust and consulting companies. He took the reins at Accoswiss AG and Accoswiss Audit AG in 2018, where he focused on a radical reorientation towards digitalisation. He believes that the key to success lies in modern and forward-looking fiduciary and advisory services. His many years of professional expertise make Roger Lüssi a widely appreciated lecturer, board member and audit expert, including as an accredited auditor. He is also actively involved in the industry organisation OKTG, leading inter-company courses to train trust specialists and estate agents.
![nicoletta huber expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/nicoletta-huber-expert.png?auto=compress%2Cformat&fit=max&format=&q=80&ratio=881%2F822&w=1920&s=2559906b2c3b6339443a5cc265910557 881w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/nicoletta-huber-expert.png?auto=compress%2Cformat&fit=max&format=&q=80&ratio=881%2F822&w=640&s=cf493f5f376e049819fd8a202cb26c7f 640w)
Nicoletta Huber
Business Psychologist, Profiler and Certified Coach
Nicoletta Huber is a business psychologist, profiler and certified coach. After her studies at the University of Zurich, she worked for 15 years in the HR of large corporations, SMEs and startups and focused on the main topics of corporate culture, economic growth as well as retention. She uses the «AURA» approach to help companies achieve sustainable success and is a lecturer in Differential Psychology at the Kalaidos University of Applied Sciences. Nicoletta Huber is the managing director of Soulution.ch and advises employees, junior managers and executives in the areas of location assessment, personal and professional development, specializing in the talent recognition of an individual.
![thomas_hepp_2024 03 07 101340_xitp](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/thomas_hepp_2024-03-07-101340_xitp.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=584%2F778&w=1920&s=1cff4e4cc34c7c19dda82cef82522a98 584w)
Thomas Hepp
Co-Founder OriginStamp AG
Thomas Hepp is an expert in innovative software solutions and agile business development. After completing his Master's degree in Computer and Information Science and several years of research in the field of data analysis and visualization, he dedicated himself to the development of new business models through various ventures that use innovative technologies such as blockchain and AI to create sustainable added value. The latest project, swiDOC, enables SMEs to efficiently archive invoices, personnel dossiers and audit documents in a legally compliant manner in collaboration with meinThurgau AG and bexio. As part of the product certification according to the Swiss Business Records Ordinance (GeBüV), Thomas dealt intensively with the legal requirements for the storage of business records. For him, customer benefits and customer orientation are at the heart of software development.
![Michael Zierski](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/Michael-Zierski.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=375%2F500&w=1920&s=21551473a95ed4315579dd9110d2ae6c 375w)
Michael Zierski
Data protection consultant and lawyer for legal services at BIT
Michael Zierski studied law in Bern and Münster and was admitted to the bar in Bern. With practical experience in court, law firms and companies, he has over 10 years of experience in representing and advising clients in the field of contract law. Today, in his role as co-founder of Ylex (2019) and member of the executive team, Michael advises and supports start-ups and young companies in particular during the foundation and start-up phase. With his in-depth knowledge, he provides clarity on legal issues, including in the areas of incorporation, data protection, general terms and conditions and contract law.
![silvan widmer expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/silvan-widmer-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=806%2F873&w=1920&s=c246aae24e6459fce23a5fc57ea55619 806w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/silvan-widmer-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=806%2F873&w=640&s=224b5c5d004b33a4d22d15fa96d3771d 640w)
Silvan Widmer
Owner and Managing Director of Nordwand AG
Silvan Widmer is the owner and managing director of the communications agency Nordwand AG. From a neatly planned brand strategy to an expressive corporate design and innovative web design to classic advertising tailored to target groups and an image-shaping magazine - Nordwand creates strong brands from companies. Analog, digital, passionate, consistent and with great enthusiasm he completes orders of his customers. The trained mediamatician at Swisscom AG loves purist design and everything to do with branding, corporate design, storytelling and digital marketing. In his free time, he is very often in the nature and in the Alpstein with his camera to capture new snapshots.
![silja schilling expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/silja-schilling-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=700%2F925&w=1920&s=641a8173da70a7bb8269dfe5bba39886 700w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/silja-schilling-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=700%2F925&w=640&s=2666eb7cac813ebee139320f2246bd1f 640w)
Silja Schilling
Lead Performance Marketing & Demand
Silja Schilling was responsible for performance marketing at bexio from 2020 to 2023. As a digital native par excellence, she successfully fulfilled this role and brought her passion for paid search and programmatic advertising to the table. After studying business administration with a focus on marketing, she gained valuable experience and expertise in various positions in online and performance marketing. Before moving to her adopted home of Switzerland in 2017 and initially being responsible for digital advertising at Coop, she worked in Germany and Denmark and gained experience at start-ups, performance agencies and in e-commerce, among others. Her more than 10 years of experience in marketing qualify her perfectly as an expert. She has been Managing Director of ad agents since 2024.
![joel ben hamida expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/joel-ben-hamida-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=503%2F580&w=1920&s=3336e1ec23677432151e32b13021b064 503w)
Joël Ben Hamida
Federally Certified Sales Manager
Joël Ben Hamida, a Federally Certified Sales Manager, worked at bexio for more than 8 years as COO (Chief Commercial Officer) and Head of Trust Services. This role saw him advising trustees and their clients on future work with business software. He was most recently responsible for the bexio Academy as Head of Community & Education. Until 2014, he was Head of AbaWeb Business Development at ABACUS Research AG. As a digitalisation professional in the field of trust services, he is in demand at specialist conferences and leads workshops on the topic of digitalisation together with participants. Joël Ben Hamida, a Lecturer, also serves as a lecturer at training institutes and teaches marketing, sales, controlling and distribution. Joël Ben Hamida is very active on social media to exchange ideas as well as train and inform others.
![tamara glaus expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/tamara-glaus-expert.jpeg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=768%2F1000&w=1920&s=d8bdceffa3b8a115002cca9f0b9283d5 768w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/tamara-glaus-expert.jpeg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=768%2F1000&w=640&s=e688efbe0170fd525d59d46a1d266173 640w)
Tamara Glaus
Head of Demand Generation & Performance Marketing
Tamara has been working at bexio since 2017 and is a passionate Performance Marketing Manager with a passion for numbers and creativity and has been Head of Demand Generation & Performance Marketing at bexio since 2024. As a Generation Y representative, Tamara feels at home in the digital world, although her thirst for even more "digital" is far from quenched. In addition to her Bachelor's degree in Business Communication, she passed various Google Ads and Google Analytics exams to become an expert in online marketing and search engine advertising (SEA) on the agency side. She has also been managing, analyzing and optimizing paid campaigns in various social media channels such as Facebook, Instagram, Linkedin, YouTube and Pinterest for several years. She is convinced that you can trigger emotions with good stories and thus convince and inspire customers.
![fabienne bindschedler expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/fabienne-bindschedler-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=700%2F786&w=1920&s=eaf75b6e39d1aafc233ce563f58e5226 700w, https://bexio.imgix.net/assets/content_craft/photos/authors-experts/fabienne-bindschedler-expert.jpg?auto=compress%2Cformat&fit=max&format=&q=50&ratio=700%2F786&w=640&s=1fb6ff39bbe650fb2b2901240c3140b6 640w)
Fabienne Bindschedler
Federally Certified HR Manager
Fabienne Bindschedler is a Federally Certified HR Manager and has been with bexio AG's HR department since 2019. This role sees her advising executives and being responsible for recruiting new talent. Before joining bexio, she spent more than 4 years working as an HR Assistant and HR Specialist at The Boston Consulting Group, where she worked for the recruiting department in the "Non Consulting" sector at the Zürich location. In 2021, she decided to pursue further training to become a Federally Certified HR Manager. She completed her studies alongside her professional responsibilities at bexio. Her many years of multifaceted experience in the human resources field make her a competent contact person for every aspect of human resources.
![lorem ipsum author expert](https://bexio.imgix.net/assets/content_craft/photos/authors-experts/lorem-ipsum-author-expert.png?auto=compress%2Cformat&fit=max&format=&q=80&ratio=296%2F448&w=1920&s=078af6baacb6d9f7701bffc16312ca62 296w)
Roman Brüngger
Gründer rombro.ch
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum