Authors
The authors on our bexio editorial team have many years of expertise and experience in creating high-quality content. For all published texts, the authors focus on the highest standards of quality, detailed research and added value for the reader.
Jennifer Maurer has been Head of Communications & Content within the Marketing Department at bexio since 2020. She studied German and Communication Studies at the Otto-Friedrich-Universität Bamberg and at Sapienza – Università di Roma. She had her first contact with journalism at an early stage, and spent the period from her youth to completing her studies working for a variety of regional newspapers and magazines. After completing a PR traineeship, she worked primarily in project management for a subsidiary of the F.A.Z. Group, but stuck with writing, penning articles for the F.A.Z. University Gazette and Innovationsmanager magazine, among others. Recent years saw Jennifer Maurer heading the Corporate Communications department of Badische Staatsbrauerei Rothaus in the Black Forest, where she also served as the Press Spokesperson.
Johanna Rupp has been Marketing & Communication Manager at bexio since 2018 and is mainly responsible for content. In her role, she ensures the planning and implementation of new content, which is, of course, tailored to the target group. She regularly checks and optimises existing content. Blog posts, social media content, website content: whatever the form of content, she takes care of it all from design, planning and support to optimisation. After completing her master's degree in Germany, specialising in marketing, she worked for several years for an international company in Germany and Switzerland, where she was also responsible for content and communication. In addition to in-depth knowledge of CMS, quick comprehension and creativity, her analytical thinking skills help her to work through and solve new processes or problems.
Guest Authors
Our guest authors are carefully selected from various fields by the bexio editorial team according to the highest criteria. The guest authors share their knowledge and expertise with our readers. In this way, they make a valuable contribution to high-quality content.
Selin Lopez has been working for Protekta legal protection insurance since 2013. As a lawyer, she has been in charge of legal advice at Protekta JurLine since 2019 and is also the owner and managing director of Health Methods & Training GmbH, which she founded during the coronavirus crisis. In recent years, she has also completed the CAS Legal Tech and the CAS Social Security Law and is politically active in her local community. In addition to her various commitments, she enjoys sports, cuddling her 3 cats and cooking.
Diobe Wyss hat einen Hintergrund als Mikroingenieur, Primarlehrer und Erwachsenenbilder. Nach diversen Auslandaufenthalten und Weiterbildungen in der Kreativbranche hat er sich seine Sporen als Werbetexter abverdient. In den Nullerjahren gründete er seine eigene Berner Kommunikationsagentur und kurz darauf eine Familie. Seit ein paar Jahren setzt er sich in der Direktion für Standortförderung des SECO für die Interessen der KMU und die Digitalisierung von Behördengängen ein. Daneben hat er ein EMBA in Marketing Management an der Universität Bern absolviert.
Daniel Carotta has been working for PRÜFAG Wirtschaftsprüfung AG since 2017 and also works as a licensed audit expert. After completing his education to become a certified auditor with a Big 4 auditing firm, Daniel Carotta worked for several years as head of the auditing division, and most recently as managing director, for a medium-sized auditing and trust company. As an auditor, Daniel Carotta mainly serves national companies and Swiss subsidiaries of international companies (financial statements in accordance with the Swiss Code of Obligations (OR) and IFRS). He mainly deals with full and limited audits, including audits of foundations and NPOs and other audits. With many years of professional experience in the trust sector, he is a qualified content auditor.
Tobias Angehrn is the founder and CEO of Tresio, the Swiss online solution for liquidity planning in SMEs and startups. In the course of his previous work at banks and a fintech company, he witnessed first-hand how finance poses a challenge for many entrepreneurs. His personal mission is to give small businesses access to the tools and knowledge that are standard in large organisations, in order to make them more successful. Tresio offers Swiss entrepreneurs an online solution to proactively plan their operational finances and to be able to manage them successfully in the long term. To that end, together with his team of 10, he is pursuing the ambitious idea of the smart and fully integrated digital CFO.
Silvan Widmer is the owner and managing director of the communications agency Nordwand AG. From a neatly planned brand strategy to an expressive corporate design and innovative web design to classic advertising tailored to target groups and an image-shaping magazine - Nordwand creates strong brands from companies. Analog, digital, passionate, consistent and with great enthusiasm he completes orders of his customers. The trained mediamatician at Swisscom AG loves purist design and everything to do with branding, corporate design, storytelling and digital marketing. In his free time, he is very often in the nature and in the Alpstein with his camera to capture new snapshots.
Joël Ben Hamida, a Federally Certified Sales Manager, worked at bexio for more than 8 years as COO (Chief Commercial Officer) and Head of Trust Services. This role saw him advising trustees and their clients on future work with business software. He was most recently responsible for the bexio Academy as Head of Community & Education. Until 2014, he was Head of AbaWeb Business Development at ABACUS Research AG. As a digitalisation professional in the field of trust services, he is in demand at specialist conferences and leads workshops on the topic of digitalisation together with participants. Joël Ben Hamida, a Lecturer, also serves as a lecturer at training institutes and teaches marketing, sales, controlling and distribution. Joël Ben Hamida is very active on social media to exchange ideas as well as train and inform others.
Experts
Our experts are designated authorities in different areas of expertise and additionally check the content published by the bexio editorial team with their specialist background knowledge. They confirm that the information is correct and up to date.
Selin Lopez has been working for Protekta legal protection insurance since 2013. As a lawyer, she has been in charge of legal advice at Protekta JurLine since 2019 and is also the owner and managing director of Health Methods & Training GmbH, which she founded during the coronavirus crisis. In recent years, she has also completed the CAS Legal Tech and the CAS Social Security Law and is politically active in her local community. In addition to her various commitments, she enjoys sports, cuddling her 3 cats and cooking.
Roger Lüssi is a certified trust specialist and has a Master of Advanced Studies (MAS) in trust and management consulting, plus over 15 years of experience in fiduciary services. He started his career with a commercial traineeship at the well-established business KMU-Treuhand and went on to take on various roles in local and international trust and consulting companies. He took the reins at Accoswiss AG and Accoswiss Audit AG in 2018, where he focused on a radical reorientation towards digitalisation. He believes that the key to success lies in modern and forward-looking fiduciary and advisory services. His many years of professional expertise make Roger Lüssi a widely appreciated lecturer, board member and audit expert, including as an accredited auditor. He is also actively involved in the industry organisation OKTG, leading inter-company courses to train trust specialists and estate agents.
Nicoletta Huber is a business psychologist, profiler and certified coach. After her studies at the University of Zurich, she worked for 15 years in the HR of large corporations, SMEs and startups and focused on the main topics of corporate culture, economic growth as well as retention. She uses the «AURA» approach to help companies achieve sustainable success and is a lecturer in Differential Psychology at the Kalaidos University of Applied Sciences. Nicoletta Huber is the managing director of Soulution.ch and advises employees, junior managers and executives in the areas of location assessment, personal and professional development, specializing in the talent recognition of an individual.
Thomas Hepp is an expert in innovative software solutions and agile business development. After completing his Master's degree in Computer and Information Science and several years of research in the field of data analysis and visualization, he dedicated himself to the development of new business models through various ventures that use innovative technologies such as blockchain and AI to create sustainable added value. The latest project, swiDOC, enables SMEs to efficiently archive invoices, personnel dossiers and audit documents in a legally compliant manner in collaboration with meinThurgau AG and bexio. As part of the product certification according to the Swiss Business Records Ordinance (GeBüV), Thomas dealt intensively with the legal requirements for the storage of business records. For him, customer benefits and customer orientation are at the heart of software development.
Michael Zierski studied law in Bern and Münster and was admitted to the bar in Bern. With practical experience in court, law firms and companies, he has over 10 years of experience in representing and advising clients in the field of contract law. Today, in his role as co-founder of Ylex (2019) and member of the executive team, Michael advises and supports start-ups and young companies in particular during the foundation and start-up phase. With his in-depth knowledge, he provides clarity on legal issues, including in the areas of incorporation, data protection, general terms and conditions and contract law.
Silvan Widmer is the owner and managing director of the communications agency Nordwand AG. From a neatly planned brand strategy to an expressive corporate design and innovative web design to classic advertising tailored to target groups and an image-shaping magazine - Nordwand creates strong brands from companies. Analog, digital, passionate, consistent and with great enthusiasm he completes orders of his customers. The trained mediamatician at Swisscom AG loves purist design and everything to do with branding, corporate design, storytelling and digital marketing. In his free time, he is very often in the nature and in the Alpstein with his camera to capture new snapshots.
Silja Schilling was responsible for performance marketing at bexio from 2020 to 2023. As a digital native par excellence, she successfully fulfilled this role and brought her passion for paid search and programmatic advertising to the table. After studying business administration with a focus on marketing, she gained valuable experience and expertise in various positions in online and performance marketing. Before moving to her adopted home of Switzerland in 2017 and initially being responsible for digital advertising at Coop, she worked in Germany and Denmark and gained experience at start-ups, performance agencies and in e-commerce, among others. Her more than 10 years of experience in marketing qualify her perfectly as an expert. She has been Managing Director of ad agents since 2024.
Joël Ben Hamida, a Federally Certified Sales Manager, worked at bexio for more than 8 years as COO (Chief Commercial Officer) and Head of Trust Services. This role saw him advising trustees and their clients on future work with business software. He was most recently responsible for the bexio Academy as Head of Community & Education. Until 2014, he was Head of AbaWeb Business Development at ABACUS Research AG. As a digitalisation professional in the field of trust services, he is in demand at specialist conferences and leads workshops on the topic of digitalisation together with participants. Joël Ben Hamida, a Lecturer, also serves as a lecturer at training institutes and teaches marketing, sales, controlling and distribution. Joël Ben Hamida is very active on social media to exchange ideas as well as train and inform others.
Tamara has been working at bexio since 2017 and is a passionate Performance Marketing Manager with a passion for numbers and creativity and has been Head of Demand Generation & Performance Marketing at bexio since 2024. As a Generation Y representative, Tamara feels at home in the digital world, although her thirst for even more "digital" is far from quenched. In addition to her Bachelor's degree in Business Communication, she passed various Google Ads and Google Analytics exams to become an expert in online marketing and search engine advertising (SEA) on the agency side. She has also been managing, analyzing and optimizing paid campaigns in various social media channels such as Facebook, Instagram, Linkedin, YouTube and Pinterest for several years. She is convinced that you can trigger emotions with good stories and thus convince and inspire customers.
Fabienne Bindschedler is a Federally Certified HR Manager and has been with bexio AG's HR department since 2019. This role sees her advising executives and being responsible for recruiting new talent. Before joining bexio, she spent more than 4 years working as an HR Assistant and HR Specialist at The Boston Consulting Group, where she worked for the recruiting department in the "Non Consulting" sector at the Zürich location. In 2021, she decided to pursue further training to become a Federally Certified HR Manager. She completed her studies alongside her professional responsibilities at bexio. Her many years of multifaceted experience in the human resources field make her a competent contact person for every aspect of human resources.
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