Guidelines & Download
Use of the App Level Badges

Basic · Rising · Top

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Visibility and trust at a glance

Make your official partnership visible

As a valued bexio Marketplace partner, you have the opportunity to use the app level badge for your online presence. Download the relevant badge and make our partnership even more visible. The bexio Marketplace Basic · Rising · Top badges identify tested apps and reliable partnerships in the bexio Marketplace. They represent quality, consistency and trust across the entire marketplace.

To ensure the meaningfulness and value of these badges long term, guidelines apply to their use. These guidelines show how to correctly place and combine Marketplace badges and use them with respect to content – in a way that is brand-compliant, clear and recognisable. As a bexio Marketplace partner, you can use the badge, for example, on your own website, in social media channels, or in your email signature, for greater visibility and clear positioning.

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General use of the App Level Badges

For a uniform and trustworthy image across all channels

The badges represent tested apps and partnerships in the bexio Marketplace and may be used by partners on relevant channels: e.g., on their own website, in social media or in email signatures. The following basic rules apply:

Their use is only for apps placed in the Marketplace
Exclusive use of the badge that corresponds to the in the bexio Marketplace
Compliance with these guidelines for correct placement, colours, texts and sizes
No false statements about ownership or direct support from bexio
Accompanying texts that instil trust, e.g., "Official Marketplace Partner of bexio"
Note on the origin of the badge/logo: the badge is always linked to bexio.

Examples of statements:

Correct statements: «This app is listed in the bexio Marketplace.» oder «Badge indicates our app level in the bexio Marketplace.»
Incorrect statements: «App Level Badge for bexio Marketplace.» oder «This badge belongs to bexio.»

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Details for correct use

Position, size and colour of the badges and accompanying texts

Recommended position

The strategic placement of the badges in relevant and clearly visible places ensures that bexio customers can immediately recognise the partnership and the tested quality of the app, build trust and use the app in a targeted manner.

Example for recommended positions:

Landing pages and product pages: visitors will immediately see the partnership, increasing trust and clarity.
Integration pages: immediately shows which apps are officially integrated – promotes use and acceptance.
App Store/third-party Marketplace profiles: visible to interested parties who are specifically looking for verified apps, increases credibility.
Marketing materials (PDFs, presentations, etc.): supports professional communication and strengthens the brand presence in the right context.
Footers or partner sections: unobtrusive, but consistently visible and signals partnership.
Social media: the badge can be placed in profiles, e.g., in highlights, campaign posts or paid ads.

Not recommended positions:

Random placement between irrelevant elements: a badge in the middle of a block of text about the company's history or testimonials – visitors will barely notice it.
Near misleading content: a badge right next to a note such as "recommended by bexio" for an app that is not even listed in the Marketplace conveys false ownership.
Animations or effects that distract from the logo: the badge flashes or rotates next to a banner with sale offers; the focus is on the movement, not on the badge's meaning.

Minimum distances and sizes (responsive)

Make sure that there is clearance of at least 1/2 the logo width around the badge (no elements are touching the badge). Example: the badge is 300 px wide → clearance of 50 px all around.

Other details:

Print: width of min. 24 mm
Digital: width of min. 72 px
The height adjusts proportionally

Colour variants and background

The correct colour scheme and the appropriate background ensure that the badge is always displayed clearly, professionally and so as to be consistent with the brand identity.

Permitted: primary (coloured) on a light, neutral background
Not permitted: colour inversions ≠ official palette, transparent logos on a colourful, busy background, alterations using shadows, gradients or effects

Typography/ accompanying texts

Use accompanying texts that clearly and correctly communicate the official partnership status without making any unsubstantiated statements about features or endorsements, e.g., "This app is an official bexio Marketplace Partner."

Permitted: "Official Marketplace Partner of bexio", "Integrated with bexio" or "Compatible with bexio"
Not permitted: "bexio endorses..." (sounds too independent) or statements about app levels without proof

Context and claims

Claims must be formulated specific to context and must not establish any false attribution of responsibility or performance.

Permitted: statements concerning compatibility, references to certified integrations, e.g., "Compatible with bexio"
Not permitted:
- Suggesting that bexio operates or owns the app, e.g., "bexio operates this app"
- Statements that guarantee quality/performance without proof, e.g., "Guaranteed to be free from error"
- Misleading comparisons with other providers, e.g., "Better than [other provider]"

Ready-to-use text templates

Text modules for bexio Marketplace and badges

To simplify the use of texts and descriptions for your app presence, we have put together some ready-made text modules for the bexio Marketplace and the Marketplace badges. These allow you to present your app professionally on websites, in social media or in email signatures – consistently, clearly and in line with the brand. Please note: bexio is a registered trademark and is always written in lowercase letters.

Text module: bexio Marketplace
"The bexio Marketplace is the central location with over 100 tested and certified business apps – exclusively for bexio customers, who can thereby complement their business with bexio to create an all-in-one solution. From functional business apps, such as for time tracking, receipts and expenses, or finance and accounting, to industry-specific apps for IT, consultancy, retail, or construction and skilled crafts and trades: all business apps are easy to set up yourself, ready to use immediately and offer transparent prices for easy comparisons. They also meet Swiss data protection standards and enable seamless, interlocking processes, without any IT effort."

Text module: Badges

Module 1 – Basic badge
"Tested app in the bexio Marketplace – directly integrated and ready to use."
Short, clear and signals access and trust. Perfect for new partners presenting their first badge.
Module 2 – Rising badge
"We are growing together with bexio – our integration is established and is actively used."
Emphasises progress, increasing visibility and engagement. Suitable for partners who already have user feedback or reach.
Module 3 – Top badge
"Our app is one of the most widely used in the bexio Marketplace – tested, popular and seamlessly integrated."
For the most-used apps; signals trust, reliability and market leadership.

Your download area

Your badge for successful use

Download Basic badge »

Download Rising badge »

Download Top badge »

bexio logo download

Download the appropriate bexio logo – simply integrate it on your website, in your social media and much more. The logo in petrol blue is suitable for light-coloured backgrounds, such as on a white website. The logo in citrus green is suitable for dark backgrounds.

Download the bexio logo »